Whether your business is new and growing, or it’s established and running smoothly, your company always needs a website.

First impressions matter. Your website should be be visually appealing, easy to navigate on both a desktop and mobile device, and clearly represent what your company stands for.

While it might seem intimidating if you’re not tech savvy, you have plenty of options when it comes to creating the perfect website. You can tackle the project on your own through user-friendly sites such as WordPress, or you can look into hire a professional to help you.

Whichever route you choose, taking the time and money to thoughtfully craft a website will benefit your company’s success in the long run.

Read on to discover some of the reasons why creating a website is worth your time and money.

Websites increase your credibility.

Show off the services you offer. Having a website will show potential clients that you have nothing to hide because your work is all out in the open for them to see. This will help establish trust, which is the starting point to building long lasting relationships with your clients.

A website makes you more visible.

In 2020, around 59% of the global population are active users of the internet.

In today’s day and age, the main way people find information is through the internet. Having a website lets potential clients know you’re an option when you show up in their online search.

Potential clients can easily send you their contact information.

Potential clients who visit your website, and are interested in what you have to offer should have the opportunity to share their email address with you easily. Collecting email addresses on your website is a great way to stay in contact with potential clients by sending them information like updated news regarding your company, new services you offer, and available discounts.

Clients can contact you at their convenience.

Your website is a tool that is available around the clock. This means that through your website, clients have the opportunity to reach out to you with any questions they might have. This gives clients the freedom to contact you at their convenience rather than having set hours where you can be reached by phone.

You are in full control of your website.

While some people believe that having social media accounts like Facebook are enough to show off your services, websites are great tools for connecting with current and future clients.

The problem with social media accounts is that you are not the true owner of your social media accounts. Anything you upload can be removed at anytime by social media sites, and you could lose all of your hard work. With a website, you can have peace of mind knowing that if you are pay for a domain, the address people type in to access your website, then that site is rightfully yours and cannot be taken down by anyone except you.