Facebook Reviews play a very powerful role in bringing more customers to any business. According to Review Trackers, Facebook alone actually holds 19% of all online customer reviews. Facebook Reviews allow consumers to post about their experiences with businesses on a community-based platform that is more casual, conversational and comfortable.

How do Facebook Reviews work?

Facebook monitors the volume of reviews your page receives along with star ratings to determine your business’ EdgeRank. EdgeRank is Facebook’s algorithm which decides if and where your business will be recommended to users. This encourages users to rate more businesses and write more reviews. As a result, users will find more businesses and businesses will establish greater brand awareness.

What are the benefits of Facebook Reviews?

Increased organic reach

Due to Facebook’s popularity as the most used social media platform, it is a great place to display your customer satisfaction to a wide range of potential customers. Many people depend on reviews to aid in the buyer decision process, so Facebook is an ideal platform for consumers to write and analyze your reviews while comparing them to your competitors.

Boost credibility

A Facebook page that boasts many reviews and recommendations will build your credibility, getting people to trust your business more. Facebook also allow reviewers to include pictures to further validate their reviews and instill even more confidence in your potential consumer base.

Increase Facebook reach

Facebook’s algorithm does consider how many reviews you receive and the content of those reviews to determine your ranking and reach on the platform. The more reviews you have, the more users you will be suggested to and the higher your business will be ranked on pages like Facebook Marketplace. Not to mention, users can voluntarily share and promote your business to their friends and family.

How can I receive Facebook Reviews?

  1. Log in to your Facebook account and go to your business Facebook page.
  2. Navigate to the ‘Settings’ section.
  3. Click ‘Templates and Tabs’.
  4. Find ‘Reviews’ in the list of tabs and activate it.
  5. You are done! The Reviews tab will appear on your page.

Once you have set up your Facebook Page to start collecting reviews, there are many ways that you can go about asking for them. Consider handing out reminder cards at checkout or sending a review request via SMS or email. Regardless of how you do it, make sure that you keep it short and sweet. People do not want to jump through hoops just to leave a review, so it is important you make it as easy as possible for your customers.

Customer reviews are essential to finding new leads and closing more deals. A businesses that is highly recommended can also charge more for services because customers trust the company to do the work well and efficiently. Learn more about integrating customer reviews into your marketing plan.

To supercharge your business with curated customer reviews and extra visibility for the reviews that make your business shine, trades.org has reputation management programs to fit your needs. We’ll keep track of your projects, reach out to customers on your behalf and ensure that every transaction ends with a satisfied homeowner.