Hiring a digital ad designer can be one of the best ways to maximize the effectiveness of your business’ display ads so that it receives more clicks with high conversion rates. You could hire a marketing agency to get the job done. However, that is not the smartest option for small or new businesses. It may be more feasible to hire a freelance digital ad designer as it is more cost efficient and allows for more flexibility.
Where do you find a freelance digital ad designer? Well, there are actually quite a few ways you can go about seeking and hiring a qualified professional who will help you reach larger audiences with captivating display ads.
Here is a list of places to find freelance digital ad designers:
Marketplaces are one of the most common places to find freelance digital ad designers. As a matter of fact, freelance marketplaces are a great source finding all types of marketing freelancers that satisfy a variety of budgets, payment options, long and short-term contracts, correspondence and more.
The biggest advantage of finding your digital ad designer here is having the flexibility to choose, negotiate, correspond, and pay all on one platform. Not to mention, you will be able to read the reviews and ratings of previous clients to determine which designers are the most reliable and execute the best work.
Some of the commonly used marketplace sites for finding freelance ad designers include:
Nowadays, most people use social media to promote their talents to gain exposure and get more clients. The social media platforms that tend to be most important to freelance artists and designers are Facebook, LinkedIn, Twitter and Instagram.
Make sure that your business has active accounts on these platforms as well. This way, you will be able to put a call out on your social media page using hashtags that will attract the attention of the digital ad design community. You may find that plenty of designers that are interested in doing business with you but always be sure to view ideas and a portfolio before making your final decision.
Blogs and Relevant Media Outlets
While reading blogs can be a nice pastime, it is also a fantastic way to stay up to date with the current trends and changes in your industry and niche. As you check out blogs and other online content related to your business, pay close attention to ads that catch your eye and try to find the designer. If you can, try to find their contact information or social media platforms and ask them if they would be interested in designing digital ads for your business.
Job boards are a popular way to find freelance ad designers. Having the freedom to post an ad listing all of your requirements and a general job description will save you the time and energy of looking around for someone.
The two best job boards for finding freelance digital ad designers are:
- Indeed: This is one of the world’s top job sites. You can post a listing for free and pay for sponsorships starting at $5 that will boost your listing’s rankings.
- LinkedIn: LinkedIn is a very popular career networking website for freelancers, employees and employers. You can set a daily budget and pay for how many clicks your job listing receives.
Sometimes, a personal recommendation is more trustworthy than an expansive resume and portfolio. Consider asking people in your inner circle of friends or colleagues if they know anyone. Pay attention to the advertisements used by other local businesses. If anything catches your eye, reach out to the business owner, and see if they would be willing to share the contact information of their ad designer.
After finding your potential digital ad designers, you will want to screen the candidates and their portfolios. In viewing their portfolios, be sure to check for relevant samples, experience working in your industry, a design aesthetic that is compatible with your brand and a solid body of work. Once you find the designer that best fits your needs, move forward with discussing budget, time scale and benchmarks.
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