One of the most important sections of your business website is the about me page. This page introduces your business to the world and offers your customers some insight about who you are and what you do. Just as you would want to make the best first impression when you meet someone in person, you should have the same mindset when you are drafting your about me page. An about page is such a critical part of your website for the following reasons:
- It is popular with new visitors.
- It shows explains why you are unique.
- It solidifies your brand image.
Now that you know some of the benefits of an about page, keep reading to learn more about what you should include in yours:
You may be thinking that your about me page should obviously be all about you, right? However, that is not the case. Your about page should actually be more about what you can do for your customers and why they should believe you. The number one question to ask yourself when creating your about page is, “what value do I give to my readers or customers?” Find what qualities make your business unique and construct your page around it. Think about how to make your services more compelling to your customers. For instance, you may repair HVAC units, but really you provide a healthy and comfortable home for families in your community.
Here, you can tell a brief story about your company history and overall brand story. Try to keep this section as short and sweet as possible because it is very unlikely that a potential customer will read the entire thing if it stretches for too long. Some points to hit in this section include:
- When you first got the idea for your brand
- When you performed your first service
- When you hired your first employee/business partner
The company history/brand story portion of your about me page will help potential customers connect to you through shared values.
Short personal bio
This is also another part of your page that should remain very brief. You do not want to include a bunch of random information about your life that is irrelevant to your business. Instead, include personal education, training and milestones that are relevant to your niche and your business.
If you have a team, be sure to include brief introductions for each of your team members as well. This portion of your bio is important for adding a humanistic layer to your company that people can relate to.
Always include one picture of yourself and/or your team. Be sure that this photo is recent, crisp, inoffensive and professional. A photo of your face will encourage your customers to perceive you as more likable and trustworthy. Videos may also be a beneficial visual element to include on your about me page if it is brief with introductory content.
Testimonials are a great addition to your about me page. After explaining to your readers how you can help them, you get to show off the experiences of others you have helped before. If possible, include testimonials from publications, influencers and previous customers to increase your credibility. Your testimonials can be placed wherever you see fit but are most often found towards to the end of the page.
It is always important to give your readers a way to contact you. Though the contact information is typically found towards the end of the page, it is becoming increasingly popular to place it in other highly-visible places such as the middle of the page. Provided contact information on your page should include:
- Email Address
- Phone Number
- Office Address (if applicable)
- Business Hours
- Social Media Pages
You do not want to leave your customers sitting at the end of your about me page with nothing to do. End with a call-to-action that encourages your potential customers to continue engaging with your business. As your “about” page is very broad, your call-to-action does not need to be specific. Your CTA could be as simple as getting a potential customer to fill out a contact form, sign up for a newsletter or follow you on your social media pages. For more information about how to build your website to attract new customers and stay connected with current customers, use our Element of a Website guide.