They say a picture is worth a thousand words. If that is the case, surely a video is worth billions. Studies show that visual content marketing have a higher rate of consumption than written content. Video content, in particular, makes up over 80 percent of all consumer internet traffic. Based on these statistics, posting videos to your business website is beneficial because they increase your ranking, provide a new way to show off your company personality, establish trust with your audience and help you stand out from your competition. You know that you need to incorporate videos into your website content, but where exactly should you use these videos?
Here is a list of video content ideas for businesses that will engage visitors on your website and where to post them:
Home Page or About Page: Business Introduction Video
Video is an opportunity to tell your customers a little bit more about who you are. You should include information about your business values and principles as well as a convincing reason for customers to choose you over your competition. These videos are best presented on your website’s home page or about page. According to ReelSEO, home page videos are shown to increase conversion rates by 20% or more. While the main focus of this video is your brand’s vision, message and history, you also want to make sure that it is eye-catching and interesting to achieve maximum visual and SEO impact.
Products & Services Page: Commercial and Sponsored Videos
Advertising space for billboards and television can be very expensive. Creating commercial-like videos for your website is a great way to market your products or services for very little to no investment. Not to mention you won’t have to worry about restrictions to any specific time slot, length or style. Videos are more beneficial for providing an in-depth view of your products and services than regular photos. You may consider filming an introductory video that briefly lists and explains your offerings or you may opt for an individual video for each of your products/services that go into greater detail about its function and worth.
Customer Reviews Page: Customer Testimonial and Review Videos
There are very few strategies that will sell your business better than the personal experiences of satisfied customers. A potential customer is more likely to trust a peer’s experience over a typical sales pitch. As long as your testimonial videos come across as natural without sounding scripted, viewers will be able to better relate to the customer’s experience and imagine themselves also benefiting from your offerings. Putting a face with a name while simultaneously providing proof that your offerings perform as advertised will help your business establish a credible reputation.
Blog Page: Instructional Videos
No one wants to spend time reading through lengthy, complex instruction manuals when all the answers to their questions could be found in a simple YouTube video. Use your website blog as a place to optimize web videos that answer questions and provide tutorials for questions relevant to your business. This is a fantastic way to assert your expertise and increase traffic to your website instead of allowing random YouTubers to rack up hits on their channel for answering questions that you are probably more qualified to answer.
No matter where you decide to implement your videos, be sure that your content is engaging by keeping your message short and simple with a call to action that grabs your viewers emotionally. Tell them briefly how they can subscribe to your videos, sign up for an e-mail list or contact you for a consultation. Be careful to not over promote your business as it can turn off potential customers.
Boost your consumer engagement by posting exciting videos that are also organized and focused. For more information about how to build your website to attract new customers and stay connected with current customers, use our Element of a Website guide.