A website is a great way to find new customers but it also gives you an easy method of keeping in touch with existing or former customers. By spending time where you customers do- online- you give them an opportunity to keep in touch with your business. At the click of a button, they can save your contact information, share your business with others and write public feedback.
You can also continue conversations and keep them up-to-date about new services you offer, updated equipment or an expanding team. It’s your chance to remind them of regular maintenance that should be done around the house that you can do.
Everyone is busy. They often need reminders of what should be done, how often it need to be checked and who they know that is competent to perform those tasks. By having a visible website and sending periodic emails or text reminders, you will generate more repeat business.
After you have established your website, you can add information and automations that will help you keep in touch with customers and see more repeat business and referral leads. Choose the methods that fit into your marketing plan and get a good response from customers. Experiment with any of these strategies to determine what provides the best return on investment of both your money and time.
The more often a customer sees your business name, the better they will remember you and your services. You don’t have to create elaborate designs or write multiple articles to send a newsletter that recipients appreciate. Once a month, your newsletter could highlight a recent project or a suggestion for seasonal maintenance. Including some valuable content will increase the number of people who open the newsletter and take action as a result.
To do this, you’ll need a method of collecting email addresses on your website. Free services like Mail Chimp give you a simple way to ask for email addresses and send out periodic newsletters to subscribers. They even help you format your emails so they are easy to create and read.
Newsletter should be short, valuable and to the point. The main features of your newsletter are:
- A subject line that creates interest and compels people to open the email.
- Valuable information that they can apply to their own home
- Contact information for your business that makes it easy to get in touch with one click
- A call to action that asks people to respond. This could include scheduling an appointment, making a purchase or sharing the newsletter with friends that would be interested in your services.
Be a destination
Customers may have landed on your page the first time because you offer the specific service they are looking for. Once that need is met, why would they return? Give them reasons to keep coming back with educational content, new recommendations and engaging photos. Be the expert they trust for ideas, inspiration and industry knowledge.
Some of the things you can include on your site that will keep visitors coming back include:
- Educational content makes your business known as the expert in your area. When people have questions about a constantly running toilet or wonder what the signs are that a tree needs to be cut down, they can trust your website will give them instant access to what they need.
- Regularly update your website with introductions to new employees. Your potential customers will feel like they know you and can trust you before you step foot in their homes.
- Use your website to show off your projects. Take pictures or video to post on your site that shows the range of your skills. Not only will it build trust in your ability, but homeowners will be able to picture all that you can do in their own home. They may be inspired to make a change that makes their space more energy efficient, beautiful or functional.
- In general consumers don’t keep up with specific industry news. They trust you to know when a new product is launching or recommendations for maintenance have changed. Having a relationship with your suppliers and other industry leaders will give you the important knowledge to pass on to your customers as soon as it’s available. Offering sneak peeks of new product lines or services make customers feel appreciated and gives them a chance to be one of the first to make an upgrade.
Offer these services with no string attached. By giving away your best tips and tricks for an inexperienced homeowner to identify a problem, make a simple change or understand how a system works, you create an honest and trusting relationship. They know they can turn to you for great advice and will be more likely to do so when they need more than they can handle on their own.
Most website formats include pages for starting a blog. View this as your ongoing conversation with your customers and potential customers. You can provide important information and readers can comment and ask questions. This back and forth dialogue will solidify your relationship with customers and give you more ideas of what content they appreciate.
Here are a few tips for starting a blog on your website:
- Stick with what you know and love. Don’t feel like you need to cover every topic. If your experience and knowledge base is most solid in painting or rural appraisals, stay in that niche. It will make it easier for you decide what to write and you can become the go-to expert in that field rather than “master of none.”
- Solve a problem for your readers. To have a blog that people want to read, you need a compelling reason for them to spend time on your site. While they may occasionally browse at pretty pictures, to keep them coming back, you need to provide them with something they find useful. Teach them how to do something. Show them tips and tricks of the trade that will save them time and money. Give them knowledge that will make their lives better or their home run more efficiently. Point them toward the best products on the market or the newest trends.
- Include lots of pictures. Not only are beautiful photos eye-catching, but big blocks of text are a turn-off to most blog readers. Don’t just tell them about a new method or project idea. Show them too! For even more engagement, include a video.
- Post regularly. Try to post something once a week. When you post, promote that post on your social media channels, email newsletter or text alerts. Just like your contact information on your website, keeping your blog updated means Google sees your site as active and relevant.
Everyone loves to see their name in print! When you ask for feedback and reviews, post the best ones right on your website. Let the homeowner know you would like to use their comments and photos of the projects on your website. They will likely look to see what you used and share it on social media.
Glowing reviews will also attract new customers who can relate to the needs and desires of your current customers. Noting that the reviewers were local and publishing their name, location and maybe even photos or video are a great way to let your website build connections.
Include social sharing options
With just a few clicks, your website can be share-able on social media. This simple update allows customers to keep in touch on the platform of their choice and to quickly and easily share your company information with all of their friends.
In the past the home improvement industry has relied heavily on word of mouth referrals. That hasn’t changed, but the method of sharing has. Make sure your business is easily found everywhere customers are spending time.
Your website is the best place to attract new customers and keep in touch with current customers. You can set this all up on your own, or you can take advantage of the super-charged trades.org website templates that let you get started in minutes. Our website services will establish you professional website so it is easily found by both Google and potential customers. Our reputation management services will keep you in touch with customers and ensure your reviews are stellar. We know how important an online reputation is and we help you look as good online as your projects do in real life.