If you want to continuously grow traffic to your company website while attracting new customers and building relationships with your current customers, you should discover the power in starting a home remodeling service blog. You may be reluctant to start a blog due to any of the following reasons:
- Overwhelming commitment of time and resources
- No idea on how to get started from a technical perspective
- Difficulty developing a loyal and engaged audience on a blog that focuses on one specific topic
- Difficulty thinking of interesting business-related post ideas on a regular basis
However, with self-determination or a dedicated team, you will be able to start a business blog that offers the information, personality and authority to stand out from your competitors. Here is a list of reasons why you should start a business blog:
Attract New Customers
Though business blogs are not generally used for direct promotion of your services and products, it is a passive way to put your business in front of potential customers. Instead of approaching your audience with a formal, billboard-like ad, a blog allows you to use a casual tone to discuss the industry you work in, the general services you provide and the individual challenges of your target audience. Your readers will appreciate this relatable and personable approach which will naturally lead to increased revenue without the effort of driving a hard sell.
Despite the fact that email marketing is still very popular, it is growing more difficult to get users to sign up for newsletters. Use your blogs as a place to include sidebars and headers that push users to enter their email addresses. If a reader finds your blog content to be informative, relevant, and engaging, chances are they will also enjoy your newsletter content. Through your newsletters, readers will stay caught up on promotions, new products or services and any other business updates on your blog.
Boost Your SEO
A great reason to start a blog is to increase your visibility in search engine results. The more blog content you post, the more opportunities you have to show up in on the search engine results page which ultimately drives organic traffic to your site. Search engines reward businesses for producing new content with relevant key words that meet the needs of readers. Blogging is the best way to accomplish that. Adding a blog to your website will not yield extreme boosts in your SEO ranking overnight. You will, however, see significant enhancements in your ranking over time.
Establish Yourself as an Expert
Consistently writing about your field of business will keep you on your toes as you will always be conducting research to stay knowledgeable about changes and advancements in your industry. Your articulation of that knowledge will also improve over time as you gain more experience and learn more about what your audience needs and wants. The stronger your knowledge and communication of your industry is, the more trust you will earn from your readers. For example, if you own a home-improvement company, starting a home remodeling service blog discussing design trends, safety tips and DIYs on a regular basis will eventually make you the go-to site for people who need inspiration or information about home remodeling.
Create Opportunities for Sharing
A powerful benefit of blogging is the opportunity for others to share your posts across different platforms. The vast range of sharing platforms available make it possible for a reader to send a direct link via text message or share it on Twitter and Facebook. This way, your business will be exposed to people who may not know who you are.
On the other hand, your blog posts are also great content for your social media accounts. Instead of trying to come up with all original ideas for social media only, you should consider setting aside several days on your content calendar for sharing your blog posts. You may think that one blog post equates to one social media post. However, one blog post can be broken into several small sectors that make great content for many social media posts that all link back to it. Now you are simultaneously strengthening your social media presence and bringing in new site visitors.
Home Remodeling Service Blogging Ideas
Now that you understand the benefits of starting a business blog, you may need some help getting started. Here are a few great ideas for your blog content:
- Create a list of the best tools, apps and software for business owners in your industry.
- Offer a free template, tip sheet, checklist or other downloadable content that would be useful to your readers.
- Showcase one of your services.
- Explain a process relevant in your industry in a how-to post.
- Promote an event your business is hosting or sponsoring.
- Create a list of the top influencers in your industry.
- Answer the most frequently asked questions you receive in your business.
- Record a video demonstrating how to do something.
- Bust common myths about your field.
A blog is something that grows over time. You don’t need an extensive plan or lots of technical know-how to start one. A determination to keep in touch with your customer base and attract new customers through informative content will keep you committed and posting regularly.