Social media has grown immensely over the years, starting out as a way to stay in contact with friends and family members. Today, it has also become a popular way for businesses to get their name out to local communities and the entire world.
Facebook has been the ultimate forerunner in social media marketing for small businesses and large corporations alike. According to Statista, Facebook is the most popular social media platform in the world with 2.6 billion active users. I know what you are thinking. Is there really any point in having a business website if I already have a free Facebook page that reaches so many people? The answer is a resounding yes!
The reality is that it is not quite enough to have only a Facebook page. Here are five reasons why you also need a business website:
You will have complete ownership of your website
No matter how much success your business finds through its Facebook page, the fact of the matter is that you do not and will never own it. This means that if Facebook decides to completely shut down or at the very least, discontinue the support of business pages, all the hard work you’ve put into your followers, client base and general reach has gone down the drain. You also lack control over any updates that Facebook makes to its terms and conditions. This could inconvenience you and your business as you struggle to adapt to those changes.
Having a website will give you ownership over the layout and features that best benefits you, on your own terms. Facebook has many restrictions on how much information you can share about your business. Your very own website will allow you to gain leads organically and implement the necessary methods to turn them into customers.
You will have less competition
Facebook has over 40 million business pages taking advantage of their tools (Statista). Not only does this mean that you will be in direct competition with several other businesses on the same platform, but it also means your page will look pretty much identical to your competitors. No matter how much you try to spruce up your Facebook page, it still looks like Facebook. It is much more difficult to stand out against your competition on Facebook than it is on your own website. It may take more effort to direct someone to your website but once you do, you will have their undivided attentionーeven if only for a short time. You won’t have to worry about the distractions of other posts and advertisements.
You can show off your style with unlimited customization options
Similar to having more control over your website’s functionality, you will find that having a website opens the door to limitless possibilities in how you decide to present yourself visually. As branding and professionalism are very important for any company, you should think of a website as a digital front door to your business. What do you want to say to your potential customers? How do you want to say it?
Facebook has a simplistic layout that is intended to serve as many people as possible. While that may seem ideal, the problem is that you most likely aren’t marketing to everyone in the world. You probably intend to serve a very specific demographic ,and it is important that you have the freedom to create an online presence that is appealing to your target audience.
You can maximize your company’s SEO and searchability
It is true that your Facebook page will show up in Google’s search results if someone searches specifically for your business. What happens when a potential customer gets on Google to search for a service that you offer but they don’t know you exist? It is likely that they will not be able to find you and now you’ve just missed out on a potential new customer.
One of the most effective ways to reach new leads online is through search engine optimization (SEO), which is essentially a method of increasing your presence and ranking in online search results. With a website, you will be able to build links and create content based on key words of your choice that will ultimately drive people to your site when those words are used in the search bar.
You will improve your credibility and trustworthiness
Let’s say someone does come across your business page on Facebook. If your page piques their interest, the next step would typically be looking up your website to learn more before making a purchase or hiring you. If they can’t find a website, this may affect your business by giving off the impression that you are not as professional, credible, nor as trustworthy as your competitors. According to GE Capital Retail Bank’s second annual Major Purchase Shopper Study, 81% of people conduct an online search before making a purchase. The decision to create a website will greatly improve your business’ perceived legitimacy.
While Facebook is a great method to extend your marketing efforts, it should not be the home base. A website should be the central hub containing all the information about your business that then feeds out to other social media platforms. If your business has seen prosperity with Facebook alone, you may be surprised to learn that you are only tapping into a small percentage of your possible market. A website will produce more leads by tapping into the power of Google to bring your business to the ideal customer. Learn more about using your website to grow you business with our guide on website traffic.
Start finding new customers today with a trades.org website that is designed for busy trade pros. Your new website will be up and running in just a few hours and start bringing in new business immediately!