Customer reviews are essential for growing your business. Potential customers rely heavily on what others thought about your performance. Even if they don’t know the reviewer, they trust reviews and their decisions are affected by both positive and negative reviews.

It’s important for you to know where customers are leaving reviews and what they say about your company. 90% of customers read reviews before hiring a trade pro. 72% of customers admit that online reviews affect what local businesses they patronize. Knowing your social reputation will help you make better business decisions and interact with customers with more knowledge and understanding. If you have negative reviews, you can respond and better meet the expectations of customers in the future.

Sites to monitor for online reviews include:

  • Facebook- Your business’ Facebook page is a great place to keep in touch with your customers. Facebook is the largest social network in the world with an average of 2.8 billion users each month. Once you have established a business page, customers can easily get in touch with you as well as write reviews.

Not sure how to set up and manage a Facebook business page? Here at trades.org we are experts in social profiles for trade pros. We’ll make sure you have a professional-looking page that has current information, appealing pictures and lots of five-star reviews on display.

  • Google My Business- If you have a Google My Business account, customers can leave reviews that will appear next to your Google listing and Google Map. Customers have the option to give one through five star ratings and write reviews. As a business owner, you can respond to the reviews, ask questions or challenge fake reviews.

  • Your website- By simply asking customers to share their experience, you will have glowing reviews to publish on your own website. Give these a place of prominence on your site to increase confidence and trust in your business.

  • Yelp- Yelp offers visitors the option to search for services by specialty and geographic area. Starred reviews are prominently displayed right under the business name in search results.

  • Angie’s List- Angie’s List has developed a large following of customers who are looking for home improvement professionals. Service providers are given a letter grade based on the quality of their reviews on the site.

  • Manta- This is a site dedicated to small businesses. You just need to claim your business name and you can add information about the services you provide. Customers can leave starred reviews for others to read.

  • Home Advisor- A business profile on Home Advisor allows you to create a profile and include information about your business services, location and hours. Customers can give a starred rating and write a review of your business. The average rating is displayed directly under your business name.

  • Better Business Bureau- Whether you are an accredited Better Business Bureau company or not, customers can leave reviews on their website for your business. Potential customers can search by zip code, industry or business name for business information and reviews.

It’s important to know what customers are saying about your business so you can meet their needs. Having a Facebook page, personal website and profiles on trade industry sites gives you a way to communicate with customers and win more sales. Reviews affect a customer’s decision about who to hire. Your positive reviews will turn leads into customers.

Boosting your professional reputation doesn’t have to be a full time job. The trades.org reputation management services will keep in touch with your customers and provide exceptional customer services. Before, during and after projects, we’ll talk to customers, make sure they are satisfied and net more positive reviews.