Even for local and specialized services, the first place customers go for information and ideas is online. They search Google. They browse social media pictures. They ask for recommendation in groups. Online marketing is the new word of mouth. If you want to find more leads, keep in touch with past customers and show off your skills and expertise, you need to be where your customers spend time- online!
A website is an investment in the growth and sustainability of your business. In 2021, 30% of mobile Google searches are for a specific location or geographic region and 76% of those users visit the location they searched for. Online searches are the best way for potential customers to find out what is in their own neighborhood or city.
Having a website for your business has a great return on investment and will help you in all of these ways:
Find new customers When a homeowner wants to start a new project or needs a service, the first place they go is Google. When someone asks Google to find “plumbers near me,” for example, you want your name to be in the top results. In order for this to happen seamlessly, you need a website. With a single click, a potential customer will be taken to your website and be able to determine if you are the right trade pro for the job.
Build credibility and trust Customers expect businesses to have a website. If they can’t find you online, they assume your business is closed. On the other hand, if your website is professional and provides lots of valuable information and engaging photos, you’ll immediately create a connection with potential customers. They will remember what they saw online and will be able to come back to that information any time.
Keep in touch with customers Having a website allows you to keep customers updated about the services you provide. You can advertise specials, include pictures of new products you use or impress visitors with your latest projects. A website with integrated features will allow you to notify all of your followers when you’ve changed your hours or remind them when it’s time for regular maintenance.
A trades.org website has all the functionality you need to keep in touch with past customers, schedule estimates with potential customers and collect payment, in an easy-to-use format.
Websites market for you 24/7 Your website never needs to sleep, eat or take a vacation. Provide visitors with all the information they need to hire you whenever they choose to search. A great website includes pictures, company information and educational content. A potential customer can even send a request for more information any time.
Having a website also means you don’t have to have a conversation with every prospective customer. Your website will give enough information that a visitor will be able to decide if they are a qualified lead. Only those who really are interested in your services will call or email you.
It's much easier than it used to be! Building a website no longer takes professional coding experience. Anyone can build and maintain a website, especially when you use tools like the trades.org editor. We’ll set up your website just the way you want it and you can change, update and edit it as you want. Or you can have our specialists modify your site so it perfectly reflects your business.
You don’t need to spend weeks deciphering technical instructions. We make it easy to get started with a short phone call. In a few hours, you’re website will be working for you, attracting new customers and building relationships with existing customers. Sign up now to start supercharging your business with a website.