In this day and age, a professional website is necessary for any business that plans to seriously compete in an online and even offline market. Failing to have a website could be detrimental to your business because it will decrease credibility and trust. Having a poorly constructed website is just as bad as not having one at all. According to the U.S. Small Business Association, 98% of business owners who attempt to build their own website fail and end up never launching one at all. Luckily, there are professional web designers and agencies that can get the job done for you.
Here are some reasons why you should hire a professional to build your trades website:
You will get a custom, high-quality website
It’s not impossible to create a website on your own, especially with the many templates that are available online. However, you may end up with a site that is basic, and even worse, looks just like 25 other sites floating around on the world wide web. Hiring a professional will allow you to communicate your creativity and vision to someone who can properly execute it. This way, you will end up with a dynamic website that is unique to your brand.
If you’re a small business owner, there is a great chance that your competitors created their own websites and sometimes, it’s obvious. Some small business websites lack creativity and have functionality issues. On the other hand, you will have a very professional looking site that is visually appealing and operates smoothly.
You can depend on someone with experience and expertise
Building a website is not an easy task by any means. Just because you’re a skilled carpenter or welder, doesn’t necessarily mean you’re a skilled website designer. It requires knowledge about software applications, the latest web standards, and basic to advanced coding. If that sounds completely foreign to you, then you’re better off hiring a professional. All of those topics will be second nature to a person who fully dedicates their time to website building. During the web building process, there is a great chance that you may run into a problem or ten. An experienced professional will know how to solve these problems quicker than you may be able to. A professional can also help you with non-design related website services such as domain purchases, email configuration, website hosting, and IT services.
One of the most commonly overlooked aspects of building a website is making sure that it is formatted for multiple devices like desktop, tablet, and smartphone. While you may not think about this until a client complains about it, a professional will take this into account before your website is even designed.
They can provide you with SEO services
Search engine optimization (SEO) is one of the most important parts of creating a website that people will actually visit. It can make or break whether a potential client decides to do business with you or one of your competitors. Someone with an expertise in SEO will know how to optimize your website so that it is easily found in search engine results. If someone Googles “roofing near me” and the website for your roofing company comes up on the 15th page of the search results, it is unlikely that anyone will even see your website which can make it almost pointless to have one at all.
It will save you time
Building a website is a very time consuming process. As a business owner, you likely need to be focused on other things for your business and don’t have the time to dedicate to creating an awesome website. That is why there are people who have made it their career to do it for you. The typical process for building a website can look something like this:
- Strategy – Research and preparation.
- Design – Custom design elements are created.
- Build – Creative vision turns into reality. Functionality and content is created.
- Test – Extensive beta testing, functionality on different browsers and devices.
- Launch – Last touches before moving the site to a live server.
- Report – Track the new site’s performance and make the required tweaks and content updates. Repeat this step as needed.
As with any other aspect of doing business, you want to make a good first impression. Your website will often be the first impression a consumer gets of your company. Even if your company offers amazing services at a great cost with attentive client care, a potential client may never know that if your website is off-putting for any reason. Hire a professional web builder to give your business that extra boost to bring in more success.
A website is an essential tool for finding new leads. A trades.org website has all the functionality you need to keep in touch with past customers, schedule estimates with potential customers and collect payment, in an easy-to-use format.